Produce a clear understand of the Coca-Cola Company in Australia Essay Example for Free

Produce a clear understand of the Coca-Cola Company in Australia Essay This report was written to satisfy the pass requirements of Marketing in Principles at Sydney Western International College. This study is aims to produce a clear understand of the Coca-Cola Company in Australia. The analysis of the Coca-Coal company brings an overview of how does the company has achieved its goals, their strategies and future growth. The investigation was also seek to find out how this well populated Coca-Cola products satisfied the customers and how they are different from other companies upon their marketing strategies. In order to achieve the objectives literature search was conducted by using websites, books, newspaper articles and journals. These categories help to compare the general marketing strategies with the Coca-Cola company strategies. Useful information regards to marketing help us to study the environment of the company. The final outcome of the report was that they have followed a complete theory on marketing to achieve its goals. Even the company had to face for the decline stage, the performance of the good management and advertising tools assist the organization to win the market and avoid distractions. The biggest challenge was been the Pepsi company which had a diametrical increase within a short time and populated in all over the world as Coca-Cola changing the whole marketing situation and attracting other companies consumers to their product. In conclusion this research was able to carry out current marketing situation, SWOT analysis, Issue Analysis, Company objectives, Marketing Strategy, Action Programs and Controls of the Coca-Cola Company. Strengths in Coca Cola Company (sponsorships) 1. In August 1993, FIFA working in co-operation with The Coca-Cola Company introduced a ranking system for football (soccer) men senior national teams. The system makes it possible to publish comparisons of the relevance strengths of internationally active teams at regular intervals. Since its introduction, the FIFA/Coca-Cola Ranking has proved to be a reliable measure for comparing national A-teams. To ensure that the FIFA/Coca-Cola World Ranking always reflects the current status, FIFA primarily evaluates matches played in the 12 months prior to the date on which it is issued. Performance over the previous years is also taken into account, however. Basically, the score obtained from the current 12 months is added to that of the immediately preceding seven years with each previous year being devalued continually. The company help for sports it is a charity work 2. Healthy eating, physical activity what promotes healthy bones in growing children and youth? According to a decade of significant research, a combination of exercise and adequate calcium intake encourages good bone development in adolescents and children. To absorb calcium properly, a child also needs sufficient Vitamin D. Some parents wonder if other food and beverage ingredients could influence bone development. Studies on phosphorous and caffeine both used in small amounts in soft drinks have shown they have no significant effect on bone mass. The U.S. National Institutes of Health, as well as other sources, report no appreciable connection between these nutrients and an individuals calcium balance. This position counters a small body of work that has suggested associations between soft drink consumption and bone fractures in teen girls. The company help for childrens activities 3. Community works Society advances on the strength of community: people sharing their ideas and resources to reach common goals. We seek to strengthen local communities worldwide through our support for education, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola. We support education because of its power to expand opportunities for individuals and increase understanding between cultures. We partner with national and international organizations to alleviate economic disadvantage and help improve the quality of life in local communities. Together with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life. (Strength, 2004) Weaknesses in Coca Cola Company. The threat of Coca Cola Company is that as their business too much vast compare to this their branches all around the world are not enough. (Our company, 2004) Opportunities in Coca Cola Company In regard to opportunities of Coca Cola Company are the western Philippines island of Pal wan, poverty-stricken children at rural schools have been known to look for edible plants to eat during recess. The Philippines Division of The Coca-Cola Company has launched a community initiative called NutriBreak to improve the daily nutrition intake of underprivileged children who attend Little Red Schoolhouses. Under the nutrition program, the governments Food and Nutrition Research Institute and Banquet State University have partnered to develop a nutritious snack for the schoolchildren. The snack provides kids with the daily requirement of protein and carbohydrates and is served with our vitamin-fortified Eight Oclock orange juice drink, as a part of the Philippines Divisions Active Lifestyle (AL) program. The Little Red Schoolhouse Project, the flagship program of The Coca-Cola Foundation Philippines, has already built fifty schoolhouses in the Philippines remote areas. The NutriBreak nutrition program will ultimately reach all fifty Little Red Schoolhouses They try to expand childrens charity works (our company 2003) THE COCA-COLA COMPANY INCREASES ANNUAL DIVIDEND BY 11 PERCENT 40th Consecutive Annual Increase Atlanta, February 21, 2002 The Coca-Cola Companys Board of Directors today announced it has increased the quarterly dividend from 18 cents to 20 cents per common share, equivalent to an annual dividend of 80 cents per share. This increase reflects the Companys significant free cash flow generation. This is the Companys 40th consecutive annual increase of its dividend. The dividend is payable April 1, 2002, to share owners of record as of March 15, 2002. They increased their board of directors Threats in Coca Cola Company The have only one company to challenge for their products it is Pepsi cola company. But however they have a complete control over it. (Threats, 2004) Action Programs As for as new products are concerned they are looking for health-conscious consumers should as consumers first look to nutrient-rich foods to obtain their daily nutrition. In this regard their Chef Barr Hogen is working out. (New releases, 2004) Four New Products, Super Nutrition The new Odwalla juice beverages Blueberry Smoothie, Protein Tropic ale(tm), Passionate C(tm) and Organic Orange Juice are available in 1.5 litre (50.8 fluid oz.) multi-serve recyclable-plastic bottles. Blueberry Smoothie and Protein Tropic ale(tm) are also offered in a new 11 fluid oz. size bundled into handy 4-packs. Suggested retail price for the multi-serve and 4-packs are $3.99 each, providing an affordable price for such premium juice products. These new products will be stocked in the refrigerated juice case, making it convenient for consumers to find them in the store. Drink It and Thrive At Odwalla, they chosen a variety of great-tasting and nutritious fruits, as well as other ingredients call super foods for these new juice beverages and Smoothie, are for healthiness and Wellness. As health-conscious consumers should first look to nutrient-rich foods to obtain their daily nutrition. Too often, consumers turn to pills and powders for what they think is an easy nutritional fix. Juices, however, are a convenient, flavourful and hydrating form of natural nutrition. Chef Hogens newest product recipes include a line-up of four delicious tasting products: * Odwalla Blueberry Smoothie is a blend of blueberries, blackberries and raspberries combined with oranges, apples and bananas to make a sweet and silky Smoothie. The bluesy blueberries boast a blow to free radicals, with a rhapsody of antioxidants and anthocyanins. This 100% fruit juice blend contains no added sweeteners. * Odwalla Protein Tropic ale is a tantalizing blend of tropical fruit juices and purees such as pineapple, mango and passionfruit, combined with 4 grams of soy protein per serving. * Odwalla Passionate C is a scrumptious sipper of orange, apple, mango, banana, strawberry, and acerola cherry (one of natures highest vitamin C-packed fruits) and passionfruit. Each vibrant 8 fluid oz. serving provides 470% of the Daily Value for vitamin C. * Odwalla Organic Orange Juice, made only from certified 100% organically grown oranges, underscores the companys commitment to sustainable agriculture and natural-resources conservation. The Coca-Cola Company objectives Marketing Objectives The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers. As the company is large it is hard to continue to grow at a steady space. The competition is higher than ever before. And the forthcoming competition and challenge for the company in the targeting markets leads them to be more accurate and more efficient. The company has faced for the big challenge with its main against competitor Pepsi. Since the time the company met this new competitor it has to change its strategies, directors, distribution methods and promotion system. As consumers are drinking more and more new beverages, coca-cola company plan to improve their products with respect to the prices. The following objectives have been taken into consideration (Coca-ColaCCA, 2003) Market Place * Improve the quality of the product and deliver that quality without any changes to every market place. * Gain the success of suppliers, distributors and retailers who connected with the coca-cola network. * Provide more jobs, facilities, and marketing in the local market as well as in the global market. * Reduce the price but remain the quality of product or increase the quality of the product. * Innovation in the products they offer, the process they use to make them, the package they develop and ways they bring them to the market will change to a proper way and increase the efficiency,. The delivery system will faster than ever before. Work Place * Improve the safety of the work place. * Make it as the most diverse organization on the earth, with talented employees who bring a variety of intellectual, professional, ethnic and cultural perspectives to the company. * Make the policies to foster an inclusive environment that encourages all employees to develop and perform to their fullest potential. Consumer Needs * Improve the tasty and provide more hygienic beverages than today. * Offer a valuable price, which satisfied the customer. * Readily available in every time in the market place, especially where in places that the product is well consumed. * Fulfil the consumers expectation in order to satisfy the consumers and win the market place. *Growth Drivers, which company targeting on, are; -Profitable profit generation -Cost reduction -Customer service improvement -Capital Management -The Coca-Cola company relationship Financial Objectives The company is now focusing on the earning per share. They are expecting to increase the earning per share from 12% to 15%. Also expect to increase the net profit from 10% to 15% and return on capital employed growth from 1pt to 1.5pts. The changes of financial performance over the previous years indicate the future growth of the company (Refer Appendix- A and B and C). Current Marketing Situation ? Market Situation The company has a strong place in the market. The head of the marketing Mr. Sergio Zyman develop the company strategies to promote their product more efficiently than other competitors. From the whole beverage the Coca-Cola Company has achieved market more than 78%. With its indulgency, the company has the best selling and quality assurance comparing to other beverages. ? Service Situation The company performs a standard delivery service, which runs on time basis. Services are spread into every state including NSW, Victoria, Perth, and Queensland. High quality service guarantees that the company product exists in the market better than before. Marketing executives of the company always capable and available to help for their customers and resellers. The company well conducted with their wholesalers and retailers in order to encourage them and to be with them. Attract to another competitor is neglected upon this situation. ? Distribution Situation The company has the best selling images. It reserves more on advertising and its been useful and beneficial to increase their profit and production. Introductions like fast-lane merchandisers are continually increase each period. Agreements with colleges, universities and other public and private sectors help them to keep their product in one whole market and avoid entering of other competitors. (Schermehorn etal, 2004 p 46) Conclusion From all above facts and figure of the company. The strength of the company more than the weakness and likewise opportunities with compare to threats it concludes that company has strong swot analysis, which is a positive sign. As for as Current Marketing Situation is concerned with respect to market situation, service situation and distribution situation is much better than its competitors (Pepsi). The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers; the coca cola company also have many campaigns in markets. Financial Objectives the Coca-Cola Company objectives are increasing day by day which shows that company will increase its sale ratio annually from 11% of the previous year to 20% in next coming 5 years. Appendix A Appendix B Appendix C KEY FINANCIALS 2003 2002 2001 2000 Change in 2000-2003 Revenue ($ million) 1,882.9 1,776.8 1,675.1 1,558.1 +6.5% Volume (million unit cases) 301.2 285.8 275.1 263.3 +4.6% Revenue per Unit Case ($) 6.25 6.22 6.09 5.92 +1.8% EBIT ($ million) 377.7 317.0 288.9 272.0 +11.6% EBIT margin (%) 20.1 17.8 17.2 17.5 Capex to Revenue (%) 5.2 1.7 3.5 4.8 Reference List Coca-ColaCCA, 2003 the CCA World [online] http://www.coca colacca .com _20020301 .html (Accessed: 29-04-04) My company, 2003 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20030404 .html 24.2KB in: 1, Coca: 1, Cola: 1, Company: 1, opportunities in.: 25 (Accessed: 29-04-04) New releases, 2004 The Coca Cola Company [online] http://www2cocacolacom/pre sscenter/nr_20030204_odwalla_new_juices.html (Accessed: 15-05-04) Our Company, 2004 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20020301 .html 23.5KB in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23 (Accessed: 29-04-04) Schermehorn etal, 2004 p46. Marketing Strategies: Ed: 4 New York (29-04-04) Threats, 2004 The Coca Cola Company [online] http://www2.coca cola.com /our company/whatsnew_20020301.html 23.5KB in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23(Accessed: 05-05-04)

Greece: An Economy in Crisis Essay -- Economics

In this paper I will be discussing some causes of the problems with Greece’s economy that has lead it to where it is today. I will also be discussing some austerities being put in place to try to resolve these issues and why they are necessary to help Greece become prosperous again. Greece is currently at a cross roads, their economic practices over the last quarter of a century have brought the country on the brink of being bankrupt. There are many who feel their economy can be turned around by putting various austerities and reforms in to place. The problem has been coming to a general agreement on which path to follow and why. Some are against the austerities that Greece has agreed upon, they feel they are misguided and that they come at a cost of loss of sovereignty. Some feel that this is the price that has to be paid in order to avoid going bankrupt, so they support the austerities. Then, as in all things, you have a large portion of the public who are in the middle. They are unsure if any of these paths will lead them out of crisis. There has been a lot of talk and questions focused around the short-run solutions to the crisis faced by Greece. Can Greece possible repay their massive debt? Will they have to go through a restructure of the bonds it issued to the private sector? Should Greece exit the euro zone and go back to the drachma? Will the European Central Bank and the European Union offer any more financial help to Greece in the form of bailouts? Are any of these questions even worth consideration if Greece does not implement the proposed solutions to help turn their economy around? Before going further I feel it’s important to understand the difference between debt and deficit. A deficit is when the amounts of m... ...overnment debt can be repaid. Unless Greece reforms its policies quickly, they run the risk of losing their educated, creative and their skilled workers as they migrate to other countries looking for better opportunities. If economics has taught me anything, it is that people respond to incentives. Works Cited http://www.voxeu.org/index.php?q=node/5008 http://eprints.lse.ac.uk/26074/1/GreeSE_No_31.pdf http://www.asecu.gr/Seeje/issue06/katsios.pdf http://www.oecd.org/home/0,2987,en_2649_201185_1_1_1_1_1,00.html http://www.oecd.org/dataoecd/5/61/43284926.pdf http://greece.greekreporter.com/2012/05/02/greek-economy-still-floundering-but-out-of-default/ http://www.bloomberg.com/news/2012-05-02/greeks-reveal-euro-or-no-in-first-election-since-economy-shrank.html http://www.guardian.co.uk/business/2012/may/02/eurozone-crisis-canada-europe-greek-elections

Diversion Essay for Possession of Alcohol

How a Criminal Recacord Affects Ones Future A criminal record at any age could severely affect one’s life and future. For example one can lose their job and any opportunities that may present themselves. A criminal offense depending on how serious the charge is they may lose their right to vote for good. If the offender is a minor any opportunities for future education and scholarships are virtually out the window. I understand that what I did could determine the quality of the rest of my life. It could affect my family that I could possibly start in the future; it could destroy my reputation and the trust of my parents.Teenagers can easily fall in with the wrong crowd which is usually why they will start behaving irrationally. The peer pressure and influence of ones self-esteem issues can get one involved with things that one would not usually consider doing ever. As a senior in high school one may think that he or she can party, drink under the age of 21, and other substance s because it is their last year before college and they can smell the freedom. What they are not aware of, like me, that no matter what time in their academic career he or she can get into serious trouble.Getting caught as a minor while applying for college, scholarships, grants, athletic commitments, or military service. Can jeopardize the bright future that they have just a few short months away. At any time a college, job, or scholarship can be revoked. I was stupid and sophomoric to think that I was immune to any of the consequences involved with illegal activities at my age. Also everything I had going for me was put in danger. If there was anything I could say to advise one of my peers that believed he or she could party and drink alcohol under the age would be that it’s not worth it.And that he or she should would be remise if they did not just wait till they were 21. Even if they made it to college, heading down this path becomes increasingly risky because they are no w a legal adult and subject to more serious punishment. A criminal record should best be avoided at any cost, even if it means that you sacrifice all the supposedly â€Å"good times† that other possible offenders believe that they are having. It just not worth the risk. Your whole life is ahead of you; why not wait until you are of legal age.

An Importance Of Net Neutrality - Free Essay Example

Sample details Pages: 3 Words: 993 Downloads: 7 Date added: 2019/04/11 Category Society Essay Level High school Tags: Net Neutrality Essay Did you like this example? The term net neutrality was first coined in a 2003 paper, reflecting a battle that was just beginning to brew (Finley). This term gained traction in the early 2000s when internet providers, other known as ISPs, started banning users from creating their own virtual private servers, setting up personal Wi-Fi routers, and even blocking phone calls on the internet. A few years later in 2008, Comcast was caught throttling speeds of BitTorrent connections and was ordered by the FCC to cease. Following a year later, ATT was caught for blocking iPhone users from making Skype calls, which led to the FCC halting this act. Late 2010, the FCC approved the FCC Open Internet Order which introduced six net principles; transparency, no blocking, level playing field, network management, mobile, and vigilance (Preserving the Open Internet). Don’t waste time! Our writers will create an original "An Importance Of Net Neutrality" essay for you Create order Over the course of four years, the FCC released a new proposal including new rules on allowing fast lanes and slow lanes. With serious backlash the FCC received 1.1 million comments on just the first day, determining that less than one percent of comments opposed net neutrality, with a total of 3.7 million comments left (Lannon). This ultimately led to the FCC passing the Title II Net Neutrality Rules in 2015 to a 3-2 vote. These rules applied to both wireless and wired internet connections, classifying ISPs as common carriers. Three years later net neutrality was officially ended, due to the FCC repealing net neutrality. Now that net neutrality is dead, California along with some other states, have started to pass their own bills that breathe life back. Net neutrality is essential to protecting the users of the internet, not give more power to Corporations who want to control it. Net neutrality seems like a good concept with no flaws, but there are some arguments that believe it creates negative impacts for the United States. The ISPs that are making this argument, claim the competing companies like Netflix, Google, YouTube, and other big users of bandwidth are not paying for the fair share of use. The ISPs have spent billions to build the internet, while these companies use their infrastructure for enormous amounts of data. They want to charge higher fees to the biggest bandwidth users, affording to build fiber networks that give the ability for all kinds of new services. While this argument seems appealing and without faults, this goes against protecting innovation. If these big companies could pay for preferred treatment, this would put startups at a major disadvantage. Big companies already pay big money to get an edge on latency and bandwidth, so paid prioritization is already happening on a large scale and consumers benefit from it(Coldewey). As it turn s out, paid agreements already exist for network management, and net neutrality does not affect it. What net neutrality does though, is protect us from big companies making sweetheart deals while still charging the competition more money. The reasons for needing net neutrality outweigh the cons. When the internet was created, a neutral and fair access to all content for the focus for all users. This meant that ISPs should be providing an equal connection regardless of the amount of data used. The advocates for net neutrality believe it protects innovation. By keeping big corporations from paying for special treatment which protects startups. President and CEO of Internet Association Michael Beckerman as filed to FCC, In a world without net neutrality protections, startups would face discrimination from ISP owned or preferred content thats granted a speed advantage throughpaid prioritization (Beckerman). This would harm competition, making it possible for companies like Netflix or YouTube to not succeed. As history has shown, ATT and Comcast have both been known to throttle speeds and block services, therefore discriminating their competition. Without net neutrality, it would have continued to happen which goes against innovation. Proponents of net neutrality argue a neutral net is essential for free speech by prohibiting ISPs from blocking content. Blocking websites that disagree with their financial viewpoints is possible without net neutrality. The internet has become our source for news and information, while the FCC currently is trying to change that. The internet is what allows users to create news and have conversations with anybody across the Earth. Websites are able to publish both popular and unpopular viewpoints which have to be treated equally. In 2014, President Obama stated that An open Internet is essential to the American economy has been one of the most significant democratizing influences the world has ever known content if considered legal should not be blocked by the ISP(Obama). Without the protection of net neutrality, those with money could afford the fast lanes of internet broadcasting their opinions before opponents are able. Activists, artists, and outsiders typically without resources, left just the slow lanes. Many advocates of net neutrality, look to China for an example of free speech eliminated without net neutrality. China censors content that is critical of their government or opposing of their economic beliefs. Using techniques that scan URLs and content for blacklisted keywords. As Chris Hoffman wrote, By blocking foreign social networking sites like twitter forcing their citizens to use alternatives. This leads to gaining the ability to censor posts, allowing China to hire people who are paid to post content favorable in attempts to sway public opinion (Hoffman). If free speech cannot be protected on the internet, who is to say the internet might not see some of these censorships. Net neutrality is essential to protecting free speech and creating a level playing field for everybody. Without it, the possibility of censorship and services you may use could be banned. Opponents of net neutrality claim the companies who use enormous amounts of data should be charged adequately. Currently, these companies already pay a fee for prioritization, but net neutrality is needed to prevent sweetheart deals from happening. Our potential liberties are at stake, and a handful of states are fighting to bring net neutrality rules to protect them.